It seems like Lana Del Rey suddenly came out of nowhere and shot straight to the top as a formed star.
Three months ago she launched her “Born to Die” music video and today it hit almost 30 million views.
Bloggers all over the world have already named the 25-year-old singer “the new Amy Winehouse,” “skinny Adele” and thanked her for bringing back old Hollywood music traditions.
Lana Del Rey quickly took Lady Gaga, Rihanna and other overplayed singers’ spotlight with a mix of her deep mysterious voice and sex appeal.
Although, she has been around since 2007, she was apparently not noticeable enough.
Before appearing on TV, covers of famous magazines, inspiring designers and getting a purse named after her, Lana Del Rey was known by her original name, Elizabeth Grant.
She had a contract with a major music label and sang country, but was not successful.
In 2010, looking for fame in the field of indie music, Lizzy re-created her image.
She adopted a pseudonym that combined the name of the 40s Hollywood actress, Lana Turner and a car named Ford Del Rey.
She launched her first album, “Lana Del Rey,” but removed it from the market because she wanted people to pay more attention to her most current album.
Her second album “Born to Die” officially came out on Jan. 30, 2012, and that’s when the new star was spotted.
Soft, naïve and shy music contrasting with her brave pin-up looks caught audience’s eyes and ears right away.
She was named an International Breakthrough at Brit Awards, nominated for “Best Track,” “Best Music Video” and “Best New Artist” at NME Awards while her songs were soundtracks for major fashion shows including Christian Dior this season.
Despite her provocative looks that attract guys, Lana Del Rey could be truly named a girls’ singer.
She takes us through a break-up (“Video Games”), looking for love (“This is what makes us girls”), adventuring (“Driving in cars with boys”) and just sharing a passion for diamonds (“Diet Mountain Dew,” “National Anthem”).
“Born to Die” has a track for each of these situations.
All 15 songs sound “gentle” and “spicy” at the same time and evoke mixed emotions. The album is a story of a bad girl who has regrets but still enjoys life.
In interviews, Lana Del Rey herself has described the record as an homage to true love and a tribute to living life on the wild side.
While a lot of critics still say that she did not use her whole potential, “Born to Die” is a big and fresh promising beginning.
Only three months ago she was named a rising star and so far she looks like the star has already formed.
Lana Del Rey has already conquered the blogosphere and fashion world while the tickets to her concerts get sold out in less than half an hour.
Rising to the top that fast she will be less likely to get back down any time soon.
