The HAMMER Tunes and Tires Festival was held on Oct. 20, 2018, at Millerton Lake in Friant, California to raise money for the Edward O. Lund Foundation that would take college students who are interested in studying Arts and Humanities abroad.

Lund was involved in Arts and Humanities at Fresno State and also the community around him. Before his passing in 2015, he would work in the community to share what he was passionate about and was able to inspire so many to keep what he was trying to do alive.

He was an active member in his community that mentored students who were interested in the arts. Lisa Lund-Brown and her husband were inspired to create scholarships for students who want, but do not necessarily have the opportunity to study arts like they want to.

“During the memorial service people from all parts of the community came. It was people throughout the community who came to talk about what he did for them,” said Lund-Brown. “We just left thinking ‘This shouldn’t end. How could we continue that?’”

“These students have not been out of California so this is a great way to introduce them to new cultures, language and textures,” said Lund-Brown. “To work with them and just to see their minds working, the transformation, and the transitions that they go through.”

The event was free to the public which included live bands, food trucks and listening to the crowd cheer on the incoming cyclists who were coming in after finishing their journey. Cyclist were able to choose routes with 26-102 mile.

Lund-Brown says, “We started to embrace the things he embraced, like the cycling event. This community came out in mass the two weeks after he died to celebrate, so we created this event because of that. There was this sort of passion in it and in a positive way.”

Free admission was sponsored by Allards, Carl’s Jr., WTF, Coca-Cola, Mad Duck Craft Brewing, and Ampersand Small-Batch Ice Cream.

The tickets sold that could be used to buy drinks and food were sold at $2 each. The money would be donated to the Edward O. Lund Foundation.